As a designer, it’s best to expect the unexpected. Cinnamon in chili? Weird, but it works. In this brief, I’m challenging you to think outside the box by working with unusual and unexpected combinations.
Why, you might ask? Simple. This practice will encourage you to step away from conventional thinking to come up with unique and innovative design solutions.
You’ll also develop some problem-solving skills by finding harmonious solutions that effectively communicate your random pairing. The goal is to maintain aesthetic appeal and functionality. This process will strengthen your ability to solve complex design challenges and think critically.
Sound good? Let’s get to picking.
This will be the type of beverage you’ll be developing. Students that have had my class before will be familiar with the picker wheel! Just click and spin—no cheating.
Now that you know what kind of beverage to develop, let’s pick a flavor. Remember, the point is to get comfortable with the unexpected. Popcorn water might not really make sense at first thought—but start conceptualizing! It’ll get there.
You have a random (maybe delicious?) product. Here’s your brief.
Objective: Create captivating and visually appealing packaging for a randomly paired beverage flavor. The aim is to showcase the unexpected combinations creatively, capturing the attention of consumers and conveying a sense of intrigue.
Target Audience: The target audience is broad, encompassing individuals of various age groups and demographics who appreciate novelty and enjoy exploring unique flavor experiences. The design should have a wide appeal while still reflecting a touch of originality.
Deliverables: Packaging design for your beverage. The shape and material of the bottle/can/cup/whatever can be customized to suit the concept and theme.
Additional considerations for you to keep in mind:
Visual Theme: The packaging should convey a sense of excitement, surprise, and curiosity. Consider incorporating vibrant colors, bold typography, and imaginative illustrations.
Information Hierarchy: Ensure that the essential information such as the beverage name, flavor combination, and any relevant details are clearly displayed on the packaging. The information should be easily legible and visually integrated.
Flexibility: The design should be scalable and adaptable to different packaging sizes, such as cartons or boxes, in case of future expansion.
Ready to share?
There is no deadline to complete the work. Start, finish, and share whenever you’re ready. Can’t wait to see what you create!