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Creative Cue: Take unexpected inspiration from the pages of Go Dog Go
Who says inspiration is hard to come by? In my experience, it can strike at any moment and from any source—even a children's book like Go Dog Go. I've always loved the bold and lively colors used in the book, particularly on one of the first pages.
Isn’t that good? Here’s your brief.
Take inspiration from the colors used on this page from Go Dog Go. Choose one of the following companies, then develop the deliverables listed blow.
Go Jog Go: An everyday fitness apparel line that specializes in jogging and running, encouraging people of every fitness level to stay active.
Go Clog Go: A shoe store that specializes in comfortable and stylish clogs, encouraging people to keep their feet fashionable and cozy.
Go Hot Dog Go: A food truck that specializes in gourmet hot dogs, encouraging people to try new and delicious variations.
Keep in mind:
Objective: Create a brand identity system inspired by the book Go Dog Go that captures the spirit of adventure, playfulness, and vibrant energy of the book.
Brand personality: The brand personality is lively, playful, and adventurous. The design should capture the spirit of exploration, creativity, and fun.
Deliverables should include:
Logo: The logo should be versatile and able to be used on a variety of applications, including packaging, merchandise, and digital media.
Type system: The type system should be bold, energetic, and easy to read. It should also be playful and fun, reflecting the lighthearted nature of the book.
Color system: The color system is vibrant, cheerful, and playful. Use the following color codes within your brand system:
Overall, the design should capture the essence of Go Dog Go and convey the joy, adventure, and playfulness of the book.
Ready to share?
There is no deadline to complete the work. Start, finish, and share whenever you’re ready. Can’t wait to see what you create!