Brew up some cinematic magic
Creative Cue: Design a brand identity for a cozy winter coffee shop
Do you have a design “wish-list”? Jobs or projects you dream of doing, but seem out of reach or unrealistic? Mine has always been to provide the graphic design for a movie, but more specifically a stereotypically corny holiday movie. The characters usually interact at business offices or coffee shops, and as I look around at the signage and print design in various scenes I find myself saying, “I could do that.”
I’m preparing to teach an advanced typographic systems class in the Spring, and have considered using movie prop design as the subject for the course. I’ll probably reference this book often, if you’re interested in learning more about the topic, too.
For now, what better time than going into a restful winter break to do some self-initiated work for these delightfully awful movies.
Here’s your brief:
Brand Discovery:
Snowfall Sips is a cozy winter-themed coffee shop that combines the warmth of a welcoming cafe with the enchantment of a snowy landscape. The brand should evoke feelings of comfort, community, and the joy of sipping a delightful cup of coffee in a winter wonderland.
Logo:
Create a captivating, versatile, and flexible logo for Snowfall Sips. Consider using typographic elements, in combination with graphical marks. The final logo should reflect the cozy ambiance of this winter-themed coffee shop.
Type System:
Find a type system that suits Snowfall Sips, and complements your logo. Will you use only clean, modern, and minimal fonts? Will you incorporate scripts or even slab serifs? Always consider readability and legibility.
Resources to use: fontpair.co, fontjoy.com, fonts.adobe.com
Color System:
Develop a color palette that works with your logo while encapsulating the distinctive quality of the Snowfall Sips brand. Ensure the colors evoke the desired atmosphere and resonate with the overall identity.
Resources to use: coolors.co, khroma.co, color.adobe.com
Additional Assets:
Designing additional assets, like the ones suggested below, enhances the vibrancy and authenticity of the Snowfall Sips brand. Find mockups using the resources provided, and suddenly you’re in a small town in Maine, sipping a peppermint latte.
Outdoor Signage
Coffee Cup Design
Menu
Resources to use: freepik.com, pixeden.com, stock.adobe.com
Ready to share?
There is no deadline to complete the work. Start, finish, and share whenever you’re ready. Can’t wait to see what you create!
Thank you for putting a new book on my list to buy.... you definitely need to share a list of books you've had used throughout your career so far!